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For many small businesses with a small or limited budget the question often arises “can I afford to build a website for my company?”.In the late 1990’s for a business to have a website was something of a novelty that only many early adopters had. However lets look at some recent statistics about internet usage.
- As of 2005 there well over 1 billion people using the internet
- In the United States over 65% of the population or 225 million people have access to the internet on a daily basis
- Over 85% of US consumers who have internet access use it for research before making a purchase
- Over 40% of US consumers have internet access use the internet as their first tool for researching a purchase
At this time having a website is no longer an option but has become a necessity. With 65% of the people in the United States having computer and internet access can you afford to not put your company in a spot where these customers can find them. Adopting a wait and see attitude will only allow your competition to gain a stronger foot hold and advantage of you. The question you should be asking yourself isn’t “can I afford a website for my business” but “can I afford not to have a website for my business”.
