Getting Links from Business and Trade Organizations

In getting your website listed in search engines we spoke about the importance of getting links to your website. In this article we’re going to look at one area where you can get those links from business and trade organizations.

Most businesses are part of some large regional or national group. This could be something like the American Corn Growers Association, or the Plumbing Heating Cooling Contractors Association. These groups may have local, regional, national or even international levels, and exist for almost every different type of profession. Another type of of organization is a local business group such as rotary club, Kiwanis club, or Chamber of Commerce. These groups have members of different professions who do business in same city, state or town. Most of these groups are interested and growing and making themselves known and will have websites. When you join these groups your membership usually entitles you to get a link back from the organization.

Some organizations also offer additional link opportunities. In some cases you are allowed to enhance your listing with a small paragraph about your company. In other cases you have access to a full page where you can go into more detail about your company. Some organizations even allow you to submit research, editorial pieces, or informational articles about your company. When submitting your information to these services here are some tips to help you get the most out of them:

• Make each submission different, unique text has a greater value than text that has been repeated on multiple other websites.
• Try to make the linking text (known as anchor text) your company name and not your web address.
• Try to get links to multiple pages of your website, don’t be content with just a link to your homepage.
• Put a link up on your website linking to corresponding page that has a link back to your company (this is known as a reciprocal link).

These links are probably the easiest to get and to keep. The only thing you have to do is meet the membership requirements of the group. As many of these organizations are non-profit they are considered trustworthy and reliable by search engines, and given more value. In the next part of this series we’ll be discussing Getting Links from Directories.

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