Additional Web Resources

Web Site Design and Usability

• Eye Tracking Studies – via poynterextra.org

  The Eyetrack III research released by The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools could help answer those questions and more. Eyetracking research like this won’t provide THE answer to those questions. But combined with other site metrics already used by news website managers — usability testing, focus groups, log analysis — the Eyetrack III findings could provide some direction for improving news websites.

Search Engine Optimization Reports

• Beginner’s Guide to SEO – via SEOMoz

  A comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject. The guide covers dozens of areas of SEO including keyword research, page optimization, site structure, link building and more.

• Search Engine Ranking Factors – via SEOMoz

  A thorough list of 103 unique factors that can influence rankings at the major search engines. The list is separated by the type of factor and the relative importance of each is measured on a scale of 1-5.