Web Services Log Analysis

Analyzing your website log files is a key aspect of website marketing. Your log files contain valuable information that will help you understand and add value to the user experience of people who visit your website. To get an accurate picture you should look at at least 3 months worth of log files to determine:
• Number hits, files, and pages
• New and returning users (helps determine how “sticky” your website is)
• Most / least popular pages
• Most / least popular day or time for your website
• What Search Engines referred people to your website and the most popular search terms
• What browser’s operating systems are used by your visitors

Once your log analysis is completed we will use this information determine what adjustments or changes need to be made to make your website better. Our in depth analysis can provide you with the following e-metrics:

• Take rate for any newsletters or email offerings - how many opened the newsletter or email and followed the links
• Repeat visitor share - Measure the stickiness of your website
• Heavy User Share - Visitors who visit for long time periods on your website
• Committed Visitor Share - Visitors who access many pages on your website
• Committed Visitor Index - How many pages committed visitors use
• Committed Visitor Volume - What percentage of visitors are committed visitors
• Visitor Engagement Index - How many sessions do visitors generate
• Reject Rate - Percentage of visitors who view only one page or file
• Scanning Visitor rate - Percentage of visitors with short sessions
• Scanning Visitor Index - Number of pages viewed by short term visitors
• Average Order
• Conversion Rate
• Abandonment rate - Percentage of abandoned shopping carts
• Cost per Order
• Repeat Order Rate
• Cost Per Visit
• Order Acquisition Gap - efficiency of your marketing efforts
• Order Acquisition Ratio - cost of new customer acquisition against existing customers

Using this service allows you to gain information form the e-metrics reports that can be utilized to increase your web presence and create a more successful website. This service has a set up fee and requires a minimum 6-month contract. The charge is based on file size/ hits per month. Set up $200 (one time fee).

• Small file 0-1000 visits - $150 per month
• Medium file 1001-10,000 visits - $ 250 per month
• Large file 10,001-50,000 visits - $ 400 per month
• X-large - contact us for pricing

Our analysis will provide you with information on the heavily accessed areas of your website, so they can be expanded. We can analyze pages or areas that have low view rates or areas with high abandonment rates, we will then offer suggestions to improve their performance. If you are utilizing a search engine optimization or search engine marketing programs this service will help you find out what’s working and what’s not.